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🎙️ Episode 259 – In this episode of FranCoach’s Franchising 101 Podcast, Tim Parmeter, founder and CEO of FranCoach, welcomes Lance Ingram (Founder) and Tim Lovett (CEO) of Waterloo Turf, a fast-growing home services franchise specializing in artificial turf installation. Discover how Waterloo Turf is more than just a product—it’s about giving customers their Saturdays back and selling a lifestyle of freedom and ease.

Key Topics Covered:

• The origin story of Waterloo Turf: Lance’s journey from turf entrepreneur to corporate life and back, and how a chance meeting with Tim Lovett led to franchising.

• Why artificial turf is a booming market, with national growth potential—even in northern climates.

• What makes Waterloo Turf unique: low competition, high average job ticket, and a focus on lifestyle and customer experience.

• The ideal franchise owner profile: leadership, willingness to learn, and a team captain mentality.

• Comprehensive support for franchisees: from turf coaches with real industry experience to national supplier partnerships and cutting-edge tech for quoting and estimating.

• The “Fresh and Clean” maintenance program: how Waterloo Turf keeps customers happy and creates recurring revenue.

• The power of referrals and word-of-mouth in the turf business.

• Low overhead and flexible staffing models for new owners.

Actionable Insights:

You don’t need turf experience to succeed—Waterloo Turf provides all the training and support you need.

Franchisees benefit from national pricing, ongoing coaching, and a proven business model.

The business thrives on customer satisfaction, referrals, and a strong community of owners.

🔗 Resources & Mentions

• Waterloo Turf website  https://waterlooturf.com/ 

• Visit FranCoach.net for free franchise guidance and to book a consultation.

• Watch FranCoach’s TV show, the Franchising 360 Show, Fridays 8pm EST/5pm PST on the Biz TV Network www.biztv.com 

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⭐ IS FRANCHISE OWNERSHIP FOR YOU? 

Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/ 

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