Franchising 101 – The Franchise Scorecard: Risk, Funding & What the Data Reveals with Edith Wiseman of FRANdata – Episode 280

⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today!  https://www.francoach.net/ 

🎙️ Episode 280 – What really determines franchise success? In this episode of the Franchising 101 Podcast, Tim Parmeter, founder and CEO of FranCoach, sits down with Edith Wiseman, President of FRANdata, to unpack the data driving the franchise industry. FRANdata maintains comprehensive performance and credit risk information on franchise systems across the U.S., data that directly impacts lending decisions, lease approvals, and long-term success rates. From franchise credit scoring to industry trends, startup cost realities, and why lower-investment concepts often fail at higher rates, this conversation pulls back the curtain on the numbers driving franchising.

You’ll learn:

How franchise credit scoring works

Why lower startup costs often mean higher failure rates

Current trends in automotive, child-related services, and retail footprints

The rise of multi-unit, multi-brand franchisees

What prospective owners must understand before investing

As Edith says, “This is not like buying a car. This is buying a business.” If you’re considering franchise ownership, or already in the industry,  this episode delivers critical insights you won’t want to miss.

🔗 Resources & Mentions

⭐ IS FRANCHISE OWNERSHIP FOR YOU? 

Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/ 

👋 Interested in sponsoring the podcast? Contact us at info@francoach.net

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