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🎙️ Episode 281 – In this episode of Franchising 101, Tim Parmeter sits down with Liftology founder, Dave Pazgan, to explore a franchise concept that’s redefining what accessibility and specialization can look like in a fast-growing service niche. The conversation explores how Dave identified the market gap, structured a streamlined operating model, and built a brand designed for growth. They also share what makes the opportunity compelling for investors, what kind of owner thrives in this system, and how Liftology is positioning itself for expansion.

You’ll learn:

✅How Liftology identified a gap in the market and built a brand around solving it

✅ What makes the business model operationally efficient

✅ The revenue structure and scalability of the concept

✅ The ideal franchisee profile

✅ Startup considerations and growth potential

✅ How the brand differentiates itself in a competitive landscape

✅ Why timing matters in emerging franchise categories

Whether you're a first-time buyer or an experienced multi-unit operator, this episode breaks down what you need to evaluate when considering a newer, high-potential franchise brand.

🔗 Resources & Mentions

• Liftology website: https://liftology.com/ 

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⭐ IS FRANCHISE OWNERSHIP FOR YOU? 

Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/ 

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