Franchising 101 – Understanding the Franchisor Discovery Process with Tim Parmeter – Episode 273

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🎙️ Episode 273 – In this episode of the Franchising 101 Podcast, host Tim Parmeter, founder and CEO of FranCoach, explains in detail the discovery process for potential franchise owners and what happens on the franchisor’s side of things. Tim highlights the intricacies of franchise vetting and the mutual nature of the process where both the franchisee and franchisor evaluate each other. He reminds us of the importance of the owner's role, staff and community fit, and the franchisor's culture and support system. Tim also outlines the varied steps in the franchisor discovery process, including initial communications, the Franchise Disclosure Document (FDD), validation calls, and the final meet the team day. 

🔗 Resources & Mentions

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