Franchising 101 – The Four Buckets of Validation Calls – Episode 193

In this episode of Franchising 101, Tim Parmeter explains in depth one of the crucial aspects of the franchising process known as validation calls. Listen in to learn about the importance of these calls as opportunities for potential franchise owners to speak with existing franchisees to gather insights and validate their decisions. Tim also outlines four essential areas of focus during validation calls: understanding the day-to-day operations, evaluating the support provided by the franchisor, exploring whether existing franchisees would choose the same path again, and analyzing the financial aspects of franchise ownership. 

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